6 Steps For Building A Mobile Strategy

Wireless devices and the number of apps sold for various platforms continue to grow in record numbers. This has caused many people to consider their mobile strategy and how they are going to compete in the marketplace.
We need to look beyond just features and align our mobile strategy to the …

18 May 2012  No comments

Optimising Your Facebook Fan Page

 DAO,SEO,Social Media,Top Tips       

There is a lot of good and bad advice floating around about how to get good SEO into your Facebook fan pages and how to optimise them correctly. Alot of people have mentioned getting keywords into your profile picture file name, however as Facebook renames it 34234234_14348434324.jpg or something equally …

17 May 2012  No comments

4 Common SEO Mistakes

There are common errors seen among non-SEO friendly websites. With this in mind, here are four of the most common mistakes found on websites that have been designed without consideration for SEO best practices:

1. Two Homepages
When it comes to search, duplicate content is a big no-no and results in …

16 May 2012  No comments

6 Questions For Social Media Marketing Success

In order for companies to gain the maximum benefit from social media marketing, there needs to be a reasonable effort to set goals, plan resources, and manage expectations.
Depending on objectives, there are a number of ways to measure social media success and it is important for companies to take a …

14 May 2012  No comments

5 Rules Of Modern Marketing

When it comes to modern marketing, there are rules you should follow to make marketing right. This kind of marketing takes into account how the modern landscape and modern consumers have changed. Here are five rules you should take into consideration:
1. Do Not Hound Customers With Unwanted Information
No matter …

11 May 2012  No comments

5 Ways To Add LinkedIn To Your Website

A study carried out by a web-based software and services firm, revealed that LinkedIn is the leading social network with regards to job recruiting. By adding LinkedIn’s social features to your company website, you have a good way of accessing a large recruitment platform and a targeted network of business …

8 May 2012  No comments

Spend On Search Now While Prices Are Low

A couple of weeks ago saw two important bits of information being published that should encourage marketers to invest more of their digital spend in search in the short term. This is due to costs currently being low but returns likely to be high.
Adobe informed brands that they were not …

7 May 2012  No comments

Google Penguin Update

Google has made a lot of changes to its search algorithms during the past few months and a lot of businesses have been hit hard by the latest update, Google Penguin. Lately, there has been a new ‘page layout algorithm’ update along with Google Panda and Google even released errors …

6 May 2012  No comments

Impending Cookie Law

At the end of this month the pending cookie law comes in to affect. So what does this mean for online business, for me and for you?
First of all, what is a cookie?
A cookie, also known as an HTTP cookie, web cookie, or browser cookie, is a piece of data …

5 May 2012  No comments
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